Global Connections, Right Here in Your Community.
Coldwell Banker Global Luxury® is recognized as a world leader in the marketing of exceptional properties and is widely considered to be among the world’s consummate marketing programs for successfully promoting luxury properties to a local, national and international marketplace.
When you list with a Coldwell Banker Real Estate Agent like myself your home will be marketed in a wide variety of ways.
Broker-to-Broker networking including pre-listing preview to fellow CB Real Estate Agents, Broker previews, and Broker open houses.
Coldwell Banker Digital Marketing, including:
CB Luxury Blog (200,000 views in 2020),
CB social media channels (166 million lifetime impressions),
Presence on ColdwellBankerLuxury.com (46,000 luxury listings per year from across the globe)
Global syndication to 60+ countries
Staging consultation to showcase your home in photos to potential buyers and complimentary professional photography, including aerial views.
From beautiful signage outside the home to professionally created print and digital brochures, flyers, postcards, and emails, your home will be position to its greatest potential to showcase its features and value.
Pricing based on competitive market analysis to set the best price and sell within your desired timeframe.
Presence on the Multiple Listing Service (MLS), giving your home exposure to thousands of Florida real estate agents and syndication that features your home on Zillow, Realtor.com, Trulia, Redfin as well as my website and coldwellbanker.com.
Promotion on Facebook with targeted marketing to buyers meeting specific criteria aligning with your home.
Coldwell Banker has brick & mortar offices all over the world. The Longboat Key office alone moved $1.6 billion of real estate in 2021!
Open houses as appropriate to maximize availability and exposure to buyers who may not be touring or working with a broker.
Property home book containing things a buyer will want to know about your home and neighborhood. I also provide the lender appraiser a complimentary report to justify the property purchase price.
Full-time transaction manager to ensure the details of your transaction are handled appropriately and efficiently.
Weekly updates of your home's marketing advantages, activity/performance reports, and buyer interest. I am also available off-hours to answer any questions you may have.
Consultation and Preparation Determine condition and the best use of a budget for refreshing the house.
Paperwork Prepare all seller paperwork & disclosure documents.
Pricing Strategy Preview all active properties; research sold listings; consult with other agents on recent sales.
Staging Consultation and professional staging, if needed. Marketing Create a comprehensive marketing plan, including a unique narrative, neighborhood highlights, and high resolution photography and video.
Presentation Custom marketing collateral for print and digital promotion.
Internet Exposure on coldwellbanker.com, gigikuster.com, MLS, Trulia, Zillow, Realtor.com, and Facebook.
Connect Invite local brokers and colleagues to view the listing.
Preview Continue to look at all competitive inventory.
Open Houses Advertise public open houses, as appropriate.
Promotion Create unique opportunities for the home to be seen.
Agreement Listen to your financial bottom line and make your specific needs my priority.
Consistency Provide feedback after every open house via email.
Updates Provide you with a weekly report on showings (or for each showing, if you prefer), including feedback and ideas for generating more trafic to the home; keep you informed with up-to-date market conditions for the best outcome.
Confidentiality Keep your negotiating position confidential and negotiate from the strongest possible stance.
Guidance Guide you through the details of every offer, so you understand the terms and strengths of each one and quality buyers to make sure their financing is in order.
Strategy Design and implement a marketing plan.
Preparation Hire and schedule a professional photographer; provide and schedule sign installment and home measurements.
Active Listing Input home into MLS. Presentation Host separate broker, public, and neighbor open houses; produce property brochure and/or flyers.
Digital Presence Send home information to syndicate websites, post on social media.
Networking Send email blast to agents and industry professionals; promote within the Downtown Sarasota Coldwell Banker office; promote to my sphere of influence and affiliate brokerages.
Negotiation Keep in contact with each buyer's agent that has shown interest; negotiate for you from the first phone call with an agent who has a potential buyer and continue through the inspection; manage inspection responses and bids for repair; communicate closing.
Offer Review Organize offers for sellers' review and quality each potential buyer; communicate with lenders on buyer's cash positions and ability to close.
Earnest Money Confirm delivery and receipt of buyer's funds into escrow.
Signing Arrange signing with Escrow, keys to the buyer and proceeds to you after the sale; organize closing and utility documents for a smooth transition of the property.
As you prepare for your home to be sold, you will also want to think of yourself going from homeowner to home seller.
Many things are out of your control when selling your home, including market conditions and location. One thing you CAN do to impact the value and results is create an environment that allows potential buyers to connect to the lifestyle your home provides.
1. Allows you to emotionally move when the time comes. Sorting through items and gradually changing the look of your home can better mentally prepare you for when the time comes to leave.
2. Positions you to pack efficiently. Take on the more tedious work of downsizing prior to listing and you'll be less overwhelmed when you need to move.
3. Focuses buyers on what's important -- the home. Buyers can become distracted easily. Removing items that pull focus allows them to pay attention to the home and not accessories.
4. Maximizes the space in your home. Removing clutter instantly makes spaces look bigger.
5. Makes a great first impression with buyers. Buyers form an opinion of your home within the first 15 seconds. Make sure your home instantly welcomes, not overwhelms.
1. Adds value. A study from Realtor.com revealed that staging adds 5-10% more value and helps avoid price reductions.
2. Spends less time on the market. Homes that are staged sell 88% faster than those that are not.
3. Creates an emotional response. Buyers are more able to visualize how their lifestyle fits into your home and connect with the property more readily.
4. Shows flow and scale. Size is deceiving and spaces can at times look much larger when furniture helps complete the picture.
5. Gives potential buyers ideas of how to use non-traditional or odd spaces. Oddly shaped rooms can go from charming to difficult when buyers aren't given visual direction or inspiration.
Closing costs are shared and negotiable between Buyer and Seller. Here is a detail of typical costs associated with buying and selling.
Document preparation fee for deed
Documentary transfer tax
Any city transfer/conveyance tax
Payoff for all loans in seller's name
Interest accrued to lender being paid off, statement fees, re-conveyance fees
HOA/Condominium association estoppel fees
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PRE-PAYMENT PENALTIES
Any judgments, tax liens, etc. against the seller
Tax proration
Any unpaid homeowner's dues
Recording charges to clear all documents of record against the seller
Any and all deliquent taxes
Other lender fees (credit, appraisal)
Title insurance premium
Document preparation (if applicable)
Recording charges for all documents in buyer's name
Tax proration (from date of acquisition)
Homeowner's dues
Interest on new loan from date of funding to 30 days prior to first payment date
Assumption/change of records fees for takeover of existing loan
Beneficiary statement fee for assumption of existing loan
Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today.
