The Coldwell Banker Difference

Global Connections, Right Here in Your Community.

Coldwell Banker Global Luxury® is recognized as a world leader in the marketing of exceptional properties and is widely considered to be among the world’s consummate marketing programs for successfully promoting luxury properties to a local, national and international marketplace.

When you list with a Coldwell Banker Real Estate Agent like myself your home will be marketed in a wide variety of ways.


Broker-to-Broker networking including pre-listing preview to fellow CB Real Estate Agents, Broker previews, and Broker open houses.

Coldwell Banker Digital Marketing, including:

    •  CB Luxury Blog (200,000 views in 2020),

    • CB social media channels (166 million lifetime impressions),

    • Presence on (46,000 luxury listings per year from across the globe)

    • Global syndication to 60+ countries


Staging consultation to showcase your home in photos to potential buyers and complimentary professional photography, including aerial views.

From beautiful signage outside the home to professionally created print and digital brochures, flyers, postcards, and emails, your home will be position to its greatest potential to showcase its features and value.

Pricing based on competitive market analysis to set the best price and sell within your desired timeframe.

Presence on the Multiple Listing Service (MLS), giving your home exposure to thousands of Florida real estate agents and syndication that features your home on Zillow,, Trulia, Redfin as well as my website and 

Promotion on Facebook with targeted marketing to buyers meeting specific criteria aligning with your home.

Coldwell Banker has brick & mortar offices all over the world. The Longboat Key office alone moved $1.6 billion of real estate in 2021!

Open houses as appropriate to maximize availability and exposure to buyers who may not be touring or working with a broker.

Property home book containing things a buyer will want to know about your home and neighborhood. I also provide the lender appraiser a complimentary report to justify the property purchase price.

Full-time transaction manager to ensure the details of your transaction are handled appropriately and efficiently.

Weekly updates of your home's marketing advantages, activity/performance reports, and buyer interest. I am also available off-hours to answer any questions you may have.



As you prepare for your home to be sold, you will also want to think of yourself going from homeowner to home seller.

PREPARE TO SELL Bringing out the best in your home often means taking care of maintenance issues that have been put off. MINOR REPAIRS Walk around with someone who can take notes of things you might not notice in your own home. Switch electrical plates, burned out bulbs, holes in walls, sagging screens, carpet stains, loose hardware, squeaky handles, etc.
MAJOR REPAIRS While this doesn't necessarily increase your property value, it protects your investment. Anything that needs repairing is best done prior to listing, so prospective buyers don't worry "what else is wrong with the place" when they see repair issues. In addition, buyers tend to overestimate the expense of repairs as well as lower their offer; substantially it's important to consider any repairs needed. If there is one apparent problem, buyers will become wary there are others. Consider your roof, ceiling stains and leaks, structural integrity, water damage, heating, electric, fixtures, and appliances. You need to comply with safety regulations, local ordinances, city codes, and mortgage requirements. When listing your home for sale, you need to disclose any known issues. PREPARE TO MOVE Clear out any clutter. Since you are going to be moving anyway, now is a good time to pack and get rid of what you can. When in doubt, take it out. If you don't use it, lose it.

Above & Beyond... Staging


Many things are out of your control when selling your home, including market conditions and location. One thing you CAN do to impact the value and results is create an environment that allows potential buyers to connect to the lifestyle your home provides.

How? Decluttering and staging.

Closing COSTS

Closing costs are shared and negotiable between Buyer and Seller. Here is a detail of typical costs associated with buying and selling.

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Work With Gigi

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today.